Rung 01 Live
Be Visible
Brand Visibility
See exactly how your brand appears in five AI models’ answers, and publish the content that changes it.
5-model panel4,425 brands ranked
Learn more → AI COMMERCE READINESS
AI is already selling. Make sure it can sell you.
Herm takes your brand from mentioned in ChatGPT to receipt-verified sales: AI visibility, a feed agents can sell from, consented personalization, and outcomes proven by verified receipts, not inferred from clicks.
4,425 brands ranked in the Index · 5-model AI panel · one sector measured each week · GDPR-compliant, consent-first
1Recommended
"which vitamin C serum should I buy?"
Velora Bright Boost C · £38
HERM · verified feed 2Purchased
→ velora.com · checkout
ships-to: your region ✓ verified
Velora · Bright Boost C · £38 · 30 ml · order confirmed
✓ Purchased: on the brand's own store, routed by the answer.
in-chat payment ◐ coming per region
3Proven
◍ herm · receipt verified
RECEIPT #8412 VERIFIED ✓
purchase confirmed Velora · £38
answer → receipt join ○ not yet possible
profile enriched → next answer improves
Beat 1 is where visibility tools stop. Herm is built for beats 2 and 3.
AI Commerce Readiness is a ladder. Every brand has a position on all four rungs.
Herm is the only platform that runs the whole climb, and rung one starts today.
Each rung uses evidence appropriate to the job, not clicks.
Rung 02 Live
Be Sellable
Product Readiness
Specs, price, stock, and a where-to-buy that actually ships to the shopper.
verified feedregion-aware
Learn more → Rung 03 Early access
Be Relevant
Customer Intelligence
Send the options your site could already show; Herm returns the order for a connected shopper. Your brand never receives the shopper’s profile.
decisions, not profilesin-session only
Learn more → Rung 04 Live
Be Preferred
Offers
Convert verified category shoppers who buy from everyone but you: a funnel that ends in verified revenue.
receipt-verified outcomesaggregate results
Learn more → Destination Scale on AI · AI Distribution Roadmap
Scale on AI. From five AI surfaces to thousands of AI apps: proven.
Not sure where you stand on each rung? Get your Readiness Score. It tells you.
This is live data, not a mockup.
The Herm AI Visibility Index ranks 4,425 brands across 15 live sector indexes, asking ChatGPT · Claude · Gemini · Perplexity · Grok the same shopping questions: personalization off, no paid placement.
Herm AI Visibility Index
Live data · refreshed Sep 11, 2026
United Kingdom ◐
Rank Brand Visibility Quarterly Trend
01
The Purest Solutions
93.9
↓ 3.0
02
Golden Rose
89.6
↑ 4.0
03
Flormar
82.6
↑ 5.5
04
Maybelline New York
82.1
↑ 32.0
05
La Roche-Posay
76.4
↑ 24.1
Rank Brand Visibility Quarterly Trend
01
Jolly Tur
98.6
↑ 0.1
02
ETS Tur
93.7
↑ 12.5
03
Setur
89.5
↑ 4.8
04
Prontotour
83.9
↑ 4.6
05
Garenta
79.3
↑ 16.1
Rank Brand Visibility Quarterly Trend
01
Penti
94.9
—
02
Ayyıldız
86.6
—
03
Trendyol
75.9
—
04
Dagi
68.9
—
05
Dündar Çorap
68.7
—
Rank Brand Visibility Quarterly Trend
01
İstikbal
96.8
—
02
Bellona
94.4
—
03
Doğtaş
90.1
—
04
Kelebek
66.6
—
05
IKEA
58.7
—
Rank Brand Visibility Quarterly Trend
01
Trendyol
91.9
—
02
Carmen
73.5
—
03
Sefamerve
64.3
—
04
adL
63.9
—
05
AlfaBeta
62.5
—
Rank Brand Visibility Quarterly Trend
01
Trendyol
85.8
—
02
LC Waikiki
85.7
—
03
Koton
83.0
—
04
DeFacto
80.7
—
05
Mavi
79.0
—
Rank Brand Visibility Quarterly Trend
01
Nike
93.5
—
02
Adidas
79.4
—
03
Decathlon
73.2
—
04
Lescon
73.0
—
05
XSIDE
68.1
—
Rank Brand Visibility Quarterly Trend
01
Chicco
85.7
—
02
Philips Avent
74.6
—
03
The Nest Kids
73.7
—
04
TinyLamb
71.2
—
05
Kraft
69.8
—
Rank Brand Visibility Quarterly Trend
01
Karaca
100.0
—
02
Korkmaz
80.9
—
03
Kütahya Porselen
71.0
—
04
Porland
70.4
—
05
Emsan
70.1
—
Rank Brand Visibility Quarterly Trend
01
Taç
96.6
—
02
Özdilek
85.9
—
03
Karaca
80.8
—
04
Yataş
77.1
—
05
Chakra
68.7
—
Rank Brand Visibility Quarterly Trend
01
Karaca
93.0
—
02
Arzum
90.2
—
03
Arçelik
85.9
—
04
Philips
74.7
—
05
Dyson
63.0
—
Rank Brand Visibility Quarterly Trend
01
Skechers
84.0
—
02
Forelli
81.2
—
03
Derimod
81.0
—
04
Desa
79.7
—
05
Kinetix
76.8
—
Rank Brand Visibility Quarterly Trend
01
Reflex
87.9
—
02
Royal Canin
82.6
—
03
Felicia
68.5
—
04
Trendyol
68.2
—
05
VanCat
64.0
—
Camping & Outdoor ◐ Pet Products ◐ Cars & Electric Mobility ◐ Sportswear & Activewear ◐ Cosmetics & Personal Care ◐ Consumer Electronics ◐ At-home Coffee ◐ Computers & Gaming ◐ Household Appliances ◐ Smart Home & Home Technology ◐ Travel Providers & Booking Platforms ◐
Rank Brand Visibility Quarterly Trend
01
Gazelle
94.3
—
02
Cube
73.0
—
03
Batavus
69.3
—
04
Urban Arrow
61.1
—
05
Trek
58.1
—
Rank Brand Visibility Quarterly Trend
01
Uniqlo
96.1
—
02
Kuyichi
94.6
—
03
Zalando
79.4
—
04
MUD Jeans
71.4
—
05
Studio Anneloes
71.0
—
Discovery moved. Checkout is moving. Attribution never existed.
01
Shoppers ask, agents answer.
Buying decisions are increasingly made inside a conversation your analytics never sees. If your products aren't legible to the models, you're not losing the click: you're absent from the consideration set.
02
Answers are becoming transactions.
Recommendation and purchase are collapsing toward one surface. Today the answer routes the shopper to checkout, and a brand that is visible but not sellable (no live feed, no destination that ships to them) gets mentioned and skipped. In-chat payment arrives per region; brands on the ladder are ready the day it does.
checkout · routed
03
The receipt closes the loop.
When the purchase completes, the verified receipt flows back: proof the sale happened, a richer profile for the shopper, a better answer next time. What still doesn't exist, for us or for anyone, is the identifier that would tie that receipt to the specific answer that started it. We publish exactly where that join breaks.
ONE LADDER · FOUR OWNERS
Nobody needs a new job title for this.
Every rung of AI Commerce Readiness lands on a role you already have. The score has four sub-scores for exactly this reason: one number per owner, one ladder over all of them.
GROWTH / BRAND MARKETING
Rung 01
01 · Be Visible
Brand Visibility Live
Owns the answer. Watches what five models say about the category every week, and ships the content that changes it.
Learn more →E-COMMERCE / DIGITAL
Rung 02
02 · Be Sellable
Product Readiness Live
Owns the catalog. Keeps specs, price, stock and ships-to legible to agents, with a work-order the dev team can actually run.
Learn more →CRM / RETENTION
Rung 03
03 · Be Relevant
Customer Intelligence Early access
Owns the signed-in relationship. Lets its own surfaces ask Herm which option fits a connected shopper, and gets back the order, never the profile.
Learn more →CMO / REVENUE OWNER
Rung 04
04 · Be Preferred
Offers Live
Owns the number. A funnel that ends in verified revenue: the receipt-backed answer to "is this actually producing sales."
Learn more →One person convenes the four. That's the job the Readiness Score was built for.
Get the score: four sub-scores, one per ownerVisibility tools stop at the answer.
Tracking mentions is table stakes: we do it too, on rung one. Readiness is everything that has to be true after the mention.
Capability AI visibility tools Herm
Track brand mentions & citations ✓ ✓
Capture stated explanations & cited sources ◐ partial ✓ answer-level
Produce the content that fixes gaps — ✓
Verified product feed agents can sell from — ✓
In-session decisions for connected shoppers — Early access
Offers matched to real, opted-in shoppers — ✓
Receipt-verified purchase outcomes — Live
In-conversation transactions — Roadmap
Every “—” in the left column is a sale you can’t complete or a result you can’t prove.
The Index, in the news every week.
Our weekly AI-visibility sector reports are covered by national business press, because we publish the scoreboard everyone wants to see.
Get next week's report first
Weekly · free
Questions
Is AI-driven shopping actually big enough to matter yet?
By the time it shows up in your analytics, the canonical sources are set: models learn from what's published now. Readiness is cheap today and expensive later; the score tells you in two minutes how exposed you are.
Is this just another AI visibility tool?
Visibility gets you mentioned. AI Commerce Readiness gets you mentioned, sellable, relevant, and preferred. Visibility is rung one of four. Full definition: herm.io/for-brands/readiness.
What's live today, honestly?
Three of the four rungs are live today and Customer Intelligence is early access. The four rungs are Brand Visibility, Product Readiness, Customer Intelligence and Offers. AI Distribution (the destination) is roadmap. We'd rather show you state chips than promises.
Do you train AI models on our data?
No. We do not train models on shopper data, and we do not train models on your brand’s data. Where we use third-party AI services, we use them under terms that prohibit the provider from training on what we send, and we send no shopper data to them. Nothing a brand sends through the Decision API is retained for training or any purpose beyond resolving that session’s request.
What does the consumer side have to do with us?
The consumer app is where shoppers choose to connect with a brand and decide what it may use. That permission is what lets your site ask Herm for decisions, and the profile behind them stays with Herm. Two sides, one loop.
How fast is setup?
The score is instant and free. Brand Visibility: minutes, self-serve. Product Readiness: one feed connection (Google Merchant or Shopify), then continuous sync.
Find out how ready you are. It takes two minutes.
Your AI Commerce Readiness Score: where you're visible, where you're absent, and which rung to climb first.
Free · no card · instant results in the Herm panel