Free for shoppers. Always.
Brands Should Have to Earn You.
Build a private shopping profile. Let brands see what kind of shopper you are — without knowing who you are. Get personalised rewards that generic coupon sites can't match.
3,000+
Members across Europe
Live offers
Real rewards, available now
Free forever
Brands pay. You earn.
Follow the brands you love
Request your favourite brands. When enough shoppers want them, we bring them on board — and you're first to get their offers.
Everyone gets the same 10% code.
You're not everyone.
You've been buying from the same brands for years. You shop regularly, you come back, you recommend them to friends.
And what do you get? The exact same discount code as someone who's never bought a thing.
Meanwhile, brands spend billions on ads trying to find shoppers like you — and pass those costs on to everyone through higher prices.
That's backwards. Brands should compete for you — not the other way around.
How Herm.io works for you
Build your profile, get personalised rewards, and shop smarter.
Build your private shopping profile
Connect your inbox or upload purchase receipts. We analyse your shopping patterns to build a profile that proves your value to brands — without revealing your identity. Only you can see your data.
Create your free profileBrands compete with offers made for you
No more generic 10% codes blasted to everyone. Brands see your anonymised shopping profile — loyalty, frequency, spending patterns — and compete to win you over. Better shopper? Better rewards.
See how it worksEarn rewards at the stores you already love
Personalised discounts, store credit, exclusive products, and early access to sales — from brands you're already shopping at. Follow your favourites and be first when they join.
Browse brandsExpert shopping tips, published daily
Our team covers the best deals, scam alerts, and smarter shopping strategies across Europe. Free guides that save you money whether or not you use Herm.
Read shopping tipsRewards that match your value
Personalised Discounts
Offers calibrated to your shopping profile
Store Credit
Earn credit from brands competing for you
Exclusive Access
Limited products for valued customers
Early Access
First in line for sales and new arrivals
This isn't another coupon site.
Coupon extensions and cashback apps give everyone the same deal. They track your browsing, sell your data to ad networks, and hope you click enough to generate commission.
Herm.io works differently.
You build a private shopping profile that proves your value. Brands see anonymised data — not your name, not your email, not your browsing history. They see a loyal, high-value shopper worth competing for.
The result: personalised rewards that are calibrated to you, not broadcast to millions.
Generic coupon sites
- ✕ Same code for everyone
- ✕ Track your browsing and sell your data
- ✕ You're the product
Herm.io
- ✓ Personalised rewards based on your value
- ✓ Your data stays private. Always.
- ✓ Brands compete for you
Your data. Your rules. No exceptions.
Anonymous until you decide otherwise
Brands see anonymised shopping profiles. They know there's a valuable shopper — they don't know it's you. Your identity is only revealed when you choose to redeem an offer.
We never sell your data
Your shopping history is used to match you with better rewards. It's never sold to advertisers, data brokers, or third parties. Ever.
Delete everything, anytime
Request full data deletion at any point. No retention periods, no fine print. GDPR-compliant. Founded in London, UK.
Shop smarter. Save more.
Our team publishes daily expert tips on getting the best deals across Europe.
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Still have questions?
Herm.io lets you build a private shopping profile from your purchase history. Connect your email or upload receipts — we analyse your patterns and create an anonymised profile that proves your value to brands. Brands then compete to offer you personalised rewards: discounts, store credit, exclusive products, and early access. You stay anonymous until you choose to redeem.
Yes, completely free. Always. Brands pay Herm.io to reach valuable shoppers like you. We share those benefits with you in the form of exclusive rewards. There is no premium tier and no hidden costs.
Your identity is never shared with brands. They see an anonymised shopping profile — your loyalty level, spending patterns, and preferences — but never your name, email, or personal details. You're completely anonymous until you choose to redeem an offer. We are GDPR-compliant, founded in London, UK, and you can request full data deletion at any time.
Coupon extensions and cashback sites give everyone the same deals and make money by tracking your browsing and selling data to advertisers. Herm.io is different: you build a private shopping profile, brands see your value (not your identity), and they compete to offer you personalised rewards based on your shopping history. Your data is never sold.
We have live offers from brands across Europe, with more joining every week. You can also follow any brand you love — including major names like Nike, Zara, and H&M. When enough members request a brand, we bring them on board and you'll be first to know.
Connecting your email helps us build the most accurate shopping profile, but it's not required. You can also upload purchase receipts manually or connect specific retailer accounts.
When you follow a brand, you're telling us you want to see their offers. If the brand is already on Herm.io, you'll start seeing personalised rewards. If they're not on the platform yet, your follow is a vote — when enough shoppers request a brand, we bring them on board and notify you the moment they join.
Yes, at any time. Request full data deletion and we remove everything — your profile, shopping history, and all associated data. No retention periods, no fine print.
Stop settling for what everyone else gets.
You're not an average shopper. Build your profile, let brands see your value, and get the rewards you actually deserve.
Join for FreeFree forever. No credit card. Takes 2 minutes.