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AI and Technology in Marketing

How AI and advanced technology change marketing work in practice — personalisation at scale, governance, testing, and claims you can defend.

8 articles
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3 authors avg 23 min last updated 24 Sept 2026

All posts AI & Technology 8 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 Are ChatGPT Ads Worth It? Influence Isn't Ad Value ChatGPT shapes purchase decisions, but that doesn't make its ads valuable by default. The completion gap, who sees ads, and why the organic answer matters. Mert Can Elkaya · 24 Sept 2026 · 21 min 02 The GEO Cat-and-Mouse Game Has Already Begun Reddit citations in ChatGPT Search collapsed and fan-out queries tripled. What the data shows, and why creating information wins. Mert Can Elkaya · 19 Aug 2026 · 10 min 03 AI Content Generation: When Brand Voice Breaks at Scale AI content generation saved Klarna $10 million and destroyed Coca-Cola's campaign in the same year. Here's what the governance gap actually looks like. Théo Baptiste Lefèvre · 28 Oct 2025 · updated 28 Apr 2026 · 24 min 04 Conversational AI in Marketing: Commerce and Measurement Design conversational AI for guided selling, lead qualification and commerce with clear use cases, handoffs, measurement and customer safeguards. İlkem Erul · 23 Oct 2025 · updated 28 Jul 2026 · 24 min 05 Conversational AI in Customer Service: Design and Metrics Implement conversational AI for customer support with controls for answer accuracy, authentication, escalation, resolution quality and operating cost. İlkem Erul · 7 Oct 2025 · updated 28 Jul 2026 · 24 min 06 Marketing Automation Migration: Planning and Cutover Migrate customer data, permissions, workflows, templates, integrations and reporting with structured testing, cutover, rollback and validation. İlkem Erul · 18 Sept 2025 · updated 29 Jul 2026 · 22 min 07 AI Personalisation: Models, Decisions and Measurement Learn how AI personalisation systems recommend, rank and select experiences, and how to test accuracy, incrementality, fairness and customer outcomes. İlkem Erul · 7 Apr 2025 · updated 28 Jul 2026 · 31 min 08 AI in Marketing: Use Cases, Strategy and Implementation Understand the main uses of AI in marketing and learn how to select suitable problems, assess readiness, run pilots and measure results responsibly. İlkem Erul · 18 Mar 2025 · updated 28 Jul 2026 · 24 min

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Adjacent categories

Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Insights and Behavior 2 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8 Data-Driven Marketing 27

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